Training materials

(available within the download section)

 

Slides

* Emphos course Day 1

* Emphos course Day 2

* Emphos course Day 3

Additional material available to support trainers/teachers
(Available within the download section)

Emphos Preliminary questionnaire for course participants
Tools & equipment for trainers and participants of the Emphos course

Additional literature

The Dutch version of the course in cultural entrepreneurship is based on the assumption that people on the work floor, working on EQF level 4/5, limit the time they want to invest in participating in a workshop. To subscribe preparatory homework before the start of the course, is therefore not advised, nor integrated in the course formula.
However, many participants of the Utrecht pilot course indicated their interest in further reading, during and after the course.
This list may be helpful when people like to deepen their knowledge or support their activities by further reading.

a) General readings

Murphy, B.L., Museum Ethics and Cultural Heritage, ICOM / Routledge, 2016

Osterwalder A., Pigneur, Y., Business Model Generation, Wiley, 2010

Osterwalder A., Pigneur, Y., Value Proposition Design, Wiley, 2014

Verhage B., Marketing Fundamentals, an international perspective, Noordhoff Uitgevers, 2013

b) In depth reading on issues discussed in class

 

Day 1
Customer Relation Management

Payne, A., Frow, P., Strategic Customer Management. Cambridge University Press 2013

Customer Journey

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

 

Day 2 Trends in Society

https://www.ne-mo.org/

https://icom.museum/

https://www.aam-us.org/programs/center-for-the-future-of-museums/

 

Business Model Canvas

Osterwalder A., Pigneur, Y., Business Model Generation. Wiley, 2010

 

Change / Managing Change

Greiner, L. (1972). Evolution and revolution as organizations grow. Harvard Business Review, p37-46.

Burnes, B., Managing Change. Pearson Education Limited, 2017

Day 3 How to Raise Money as a not for Profit / non profit Organisation

Francois, E.J., Financial Sustainability for nonprofit organizations. Springer Publishing Co Inc., 201